Experience
April 2021 - Present
Senior Visual Designer, Digital Products
- Design website and web page layouts implementing UI/UX best practices.
- Create brand guidelines to follow consistency for all print and digital requests.
- Create and communicates ideas using user flows, site maps, and wireframes.
- Creates prototype for testing and review before development.
- Ovesee and work with the web team for design updates or changes on staging.
- Manage Web Development team to execute functionalities and features.
- Code and design live event digital assets for the Bizzabo live platform.
- Conduct event testing for performance interaction via heatmapping.
- Update corporate websites through WordPress/ Elementor and custom CMS.
- Lead projects from concept to implementation to the final product.
- Oversee social media campaigns themes visuals with brand guidelines.
- Communicate with clients and teams for requests, project ideas, or design reviews.
July 2020 - April 2021
Web Designer in Digital Marketing
- Manage branding for four accounts; SkinMD, RHHC, Fujima, Prestige.
- Design web responsive layout implementing UI/UX best practices.
- Work with digital team to improve website performance and appearance.
- Design targeted landing pages that increased web traffic by 10%.
- Design monthly campaigns email, flier, and web store updates that increased booked consultations by 70%.
- Increased email open rate by 2% designing on Active Campaign.
- Create web and print style guide; fonts, colors, assets, elements, etc.
- Communicates ideas using user flows, site maps, and wireframes.
- Manage Web Development team to execute functionalities and features.
- Creates prototype on Adobe XD for testing and review before development.
- Review with the web team for design updates or changes on staging.
- Work with Project Managers on all requests and deadline schedules.
- Plan, schedule and discuss project deadlines using the Wrike platform.
- Maintain front-end WordPress websites with Elementor and Wp Bakery.
- Design social media campaigns themes visuals with brand guidelines.
- Communicate with clients for requests, project ideas, or design reviews.
- Oversees consistency in design for all print and digital requests.
Jun 2017 - Jan 2020
Graphic Designer in Marketing Team
- Designed branding for five shows yearly; CURVE: NY, LV, and Interfiliere.
- Oversees art direction for all design before, during, and after the shows.
- Improved and design HTML email that increased a 30% click-through rate.
- Designed all print material; banners, fliers, backgrounds, bags, etc.
- Designed all digital assets; web banners, signatures, advertisements, etc.
- Organized campaign design schedule via Asana for design deadlines.
- Worked on multiple projects while delivering different deadline dates.
- Maintained design brand consistency for social media and web campaigns.
- Updated seasons WordPress website with over 300+ brands per season.
- Designed seasons printed directory book with over 100 pages in a week.
- Created presentation templates for the sales, operation, and buyers teams.
- Perform photoshoots for Instagram sale exposure that increase 10% sales
- Coordinated with vendors for print, cost, shipment, and promotion ideas.
- Published a 50 page magazine in a month increasing 5% customer sales.
- Supervised and guided marketing interns before, during, and after shows.
- Worked with Paris offices to show branding consistency on all platforms.
- Worked with Paris marketing team to create the concept lounge section.
- Improved CURVE’s app transition layout implementing UI best practices.
Jun 2015 - Jun 2017
Project Coordinator in Graphic Designer Team
- Managed designers to coordinate schedules, events, and workshops.
- Increased 30% of student workshop sign up through promotional materials.
- Improved website layout that increased student click through rate by 3%.
- Maintained consistently for web and print campaign designs.
- Kept track of inventory, equipment, and materials for vendors reorders.
Sep 2014 - Jun 2017
Graphic Designer
- Met with clients to provide feedback and design guidance
- Design promotional materials for print; brochures, flier and posters.
- Maintained the organization’s website on daily basis.
Mar 2010 - Jun 2016
Visual Designer
- Executed photoshoot theme and images publishing ten+ online magazines in two years
- Designed and coded html websites providing monthly maintenance.
- Created logos and ads for digital and print work for a variety of projects.
- Design website and web page layouts implementing UI/UX best practices.
- Create brand guidelines to follow consistency for all print and digital requests.
- Create and communicates ideas using user flows, site maps, and wireframes.
- Creates prototype for testing and review before development.
- Ovesee and work with the web team for design updates or changes on staging.
- Manage Web Development team to execute functionalities and features.
- Code and design live event digital assets for the Bizzabo live platform.
- Conduct event testing for performance interaction via heatmapping.
- Update corporate websites through WordPress/ Elementor and custom CMS.
- Lead projects from concept to implementation to the final product.
- Oversee social media campaigns themes visuals with brand guidelines.
- Communicate with clients and teams for requests, project ideas, or design reviews.
- Manage branding for four accounts; SkinMD, RHHC, Fujima, Prestige.
- Design web responsive layout implementing UI/UX best practices.
- Work with digital team to improve website performance and appearance.
- Design targeted landing pages that increased web traffic by 10%.
- Design monthly campaigns email, flier, and web store updates that increased booked consultations by 70%.
- Increased email open rate by 2% designing on Active Campaign.
- Create web and print style guide; fonts, colors, assets, elements, etc.
- Communicates ideas using user flows, site maps, and wireframes.
- Manage Web Development team to execute functionalities and features.
- Creates prototype on Adobe XD for testing and review before development.
- Review with the web team for design updates or changes on staging.
- Work with Project Managers on all requests and deadline schedules.
- Plan, schedule and discuss project deadlines using the Wrike platform.
- Maintain front-end WordPress websites with Elementor and Wp Bakery.
- Design social media campaigns themes visuals with brand guidelines.
- Communicate with clients for requests, project ideas, or design reviews.
- Oversees consistency in design for all print and digital requests.
- Designed branding for five shows yearly; CURVE: NY, LV, and Interfiliere.
- Oversees art direction for all design before, during, and after the shows.
- Improved and design HTML email that increased a 30% click-through rate.
- Designed all print material; banners, flyers, backgrounds, bags, etc.
- Designed all digital assets; web banners, signatures, advertisements, etc.
- Organized campaign design schedule via Asana for design deadlines.
- Worked on multiple projects while delivering different deadline dates.
- Maintained design brand consistency for social media and web campaigns.
- Updated seasons WordPress website with over 300+ brands per season.
- Designed seasons printed directory book with over 100 pages in a week.
- Created presentation templates for the sales, operation, and buyers teams.
- Perform photoshoots for Instagram sale exposure that increase 10% sales
- Coordinated with vendors for print, cost, shipment, and promotion ideas.
- Published a 50 page magazine in a month increasing 5% customer sales.
- Supervised and guided marketing interns before, during, and after shows.
- Worked with Paris offices to show branding consistency on all platforms.
- Worked with Paris marketing team to create the concept lounge section.
- Improved CURVE’s app transition layout implementing UI best practices.
- Managed designers to coordinate schedules, events, and workshops.
- Increased 30% of student workshop sign up through promotional materials.
- Improved website layout that increased student click through rate by 3%.
- Maintained consistently for web and print campaign designs.
- Kept track of inventory, equipment, and materials for vendors reorders.
- Met with clients to provide feedback and design guidance
- Design promotional materials for print; brochures, flier and posters.
- Maintained the organization’s website on daily basis.
- Executed photoshoot theme and images publishing ten+ online magazines in two years
- Designed and coded html websites providing monthly maintenance.
- Created logos and ads for digital and print work for a variety of projects.